Wed 22. September

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Stan Smith Double Anniversary

This week it’s been 50 years since Stan Smith won his first US Open. Stan Smith has become an elder tennis man and yet he is more modern than any…


The Royal Dreifuss

When you get right down to it, the Tenenbaums, from the film The Royal Tenenbaums, and the Dreifuss don’t have too much in common. The family history is different and…


How to collect fishnets with watches

Whoever does business worldwide, no matter the size has a worldwide responsibility. That sounds big, somehow too big, but it corresponds to our values. What we do in Zurich as…


This watch goes deep!

Today, when something becomes intense, emotional, when it dives into detail when something touches you profoundly, then it is deep. The new watch “L2 Red Sea” is our example. Deep…


Stephan & Maurice (Episode 6)

Family never ends! Stephan Lichtsteiner is a star and is more than familiar with fans. He used to be a fan of Maurice de Mauriac himself – but he wanted…


Stephan & Maurice (Episode 5)

Mechanics among themselvesIt’s not uncommon for us to bring watches to our customers’ homes. In this case, the road led us to Motorworld in “The Valley”. The question wasn’t who…


Stephan & Maurice (Episode 4)

The M-Team is the A-Team of the watch industry Our watches are made by Zurich. And Stephan Lichtsteiner is now helping Zurich make our watches. Even as a footballer, he…


Stephan & Maurice (Episode 3)

You can’t choose your family. Yes you can! Stephan Lichtsteiner, the most famous member of the Swiss football family, has chosen a new family. A watch family. Us, the Dreifuss…


Stephan & Maurice (Episode 2)

I’m a star, don’t get me out of here… If you come to our Atelier these weeks, you will not only meet the Dreifuss family. No, you might also meet…


Stephan & Maurice (Episode 1)

Stephan Lichtsteiner is already tall, Now he wants to become small Stephan Lichtsteiner has achieved everything in football. Not only has he become big, but for many, he is also…


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