Blog
CHRONOGRAPH COMPLETES TRIPTYCH OF TIME
On the fifth anniversary of the debut of the L series, Maurice de Mauriac presents the L3, a slim tri-compax chronograph with a contemporary minimalist…
L-series
Blog
Benoit Paire serves with us
When Benoit Paire serves, the tennis world holds its breath for a moment, because you don't know what he'll surprise you with in the next…
Blog
This watch goes deep!
Today, when something becomes intense, emotional, when it dives into detail when something touches you profoundly, then it is deep. The new watch "L2 Red…
Blog
An Interview With Industrial Designer Fabian Schwaerzler
For WatchTime’s Design Special 2018, on sale now and available for download in the WatchTime Shop, we sat down with several different design professionals —…
Blog
A Watch to submerge: L2
Very few people have ever had the chance to actually look at a diving watch 300 meters below the surface. And in the case of the L2, one would truly love to have the opportunity to savour it while floating weightless in the absolute silence of the deep blue depths.
Blog
MDM is in New York now
Very big business has not seldom originated in garages. Great innovations have often originated in New York. The city that is said to make it…
Blog
25 Years Jubilee
On second july 2022 we will celebrate the 25th anniversary of our family business. Where? Of course, where we conceive and create our watches. In…
Blog
Crimer becomes Timer
In 2018, Crimer won the Swiss Music Award for best talent. With "Leave me Baby" and "Fake Nails" he was an ambassador for 80s pop…
Blog
The Royal Dreifuss
When you get right down to it, the Tenenbaums, from the film The Royal Tenenbaums, and the Dreifuss don't have too much in common. The…
Blog
How to collect fishnets with watches
Whoever does business worldwide, no matter the size has a worldwide responsibility. That sounds big, somehow too big, but it corresponds to our values. What…
Blog
Stephan & Maurice (Episode 4)
The M-Team is the A-Team of the watch industry Our watches are made by Zurich. And Stephan Lichtsteiner is now helping Zurich make our watches.…
Blog
From footballer to watchmaker
When Stephan Lichtsteiner started his football career at FC Adligenswil in 1991 at the age of seven, he had to start small, like every football-loving…
Blog
We open our vaults
That our watches are made by Zurich is not an empty advertising slogan. It is breathed reality. The city shapes us with its Swissness, its…
Blog
It's time for Antarctica!
Daisy Hessenberger walks through clear, piercing air—her breath hangs like fog around her face. A glance at her watch helps her to orient herself in…
Blog
L1
A Watch as minimal as its name We are one of only a handful of watch brands out there that will let you create a…
Blog
Die Watchbros in their new Pop-Up
For weeks the 67 Series II Landrover has been circling Zurich. It is something between a branded taxi, mobile pop-up store, and a local attraction…
Blog
With the Land Rover from 1967
You open the door like a barn door, the seat could be that of a tractor, bare metal everywhere, no alters, nothing flashes. Now in…
Blog
Fabian Schwaerzler
His prize-winning furniture for companies like Vitra has won him a devoted following among design aficionados. He never designs for the sake of designing –…
