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Deep Blue
Blue is matter-of-fact, blue is intellectual, blue is cold. All very true. Yet because blue watches are in great demand, we searched for a sensual…
Modern
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MDM is in New York now
Very big business has not seldom originated in garages. Great innovations have often originated in New York. The city that is said to make it…
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25 Years Jubilee
On second july 2022 we will celebrate the 25th anniversary of our family business. Where? Of course, where we conceive and create our watches. In…
Blog
Crimer becomes Timer
In 2018, Crimer won the Swiss Music Award for best talent. With "Leave me Baby" and "Fake Nails" he was an ambassador for 80s pop…
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Victory: Dakar Classic Rally 2022
Our story about the Dakar Classic 2022 starts with a dream of Mario and Sladi, becomes a huge project of Mr. Jacober and Mr. Miljic…
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Exotic is what we do best
The Rally Dakar will again be held in Saudi Arabia and for the second time, there will be a Dakar Classic. Here cars are allowed…
Blog
The Royal Dreifuss
When you get right down to it, the Tenenbaums, from the film The Royal Tenenbaums, and the Dreifuss don't have too much in common. The…
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How to collect fishnets with watches
Whoever does business worldwide, no matter the size has a worldwide responsibility. That sounds big, somehow too big, but it corresponds to our values. What…
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Stephan & Maurice (Episode 5)
Mechanics among themselvesIt's not uncommon for us to bring watches to our customers' homes. In this case, the road led us to Motorworld in "The…
Blog
Daniel against Goliath
Going into battle with the Dogma, L2 and Bronze in his sling: The parade of watch brands is nowhere larger than at Baselworld. With great…
Story
True luxury isn’t about contrived limitation
When friends of the family or clients are not around, the atelier in Tödistrasse can be a very quiet place. Enveloped by this silence, one…
Blog
THE RACQUET RALLYMASTER
Watch culture of the 80s What do you get when internationally renowned friends of the tennis culture of the 70s and 80s, an American designer…
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Benoit Paire serves with us
When Benoit Paire serves, the tennis world holds its breath for a moment, because you don't know what he'll surprise you with in the next…
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Stan Smith Double Anniversary
This week it's been 50 years since Stan Smith won his first US Open. Stan Smith has become an elder tennis man and yet he…
Blog
This watch goes deep!
Today, when something becomes intense, emotional, when it dives into detail when something touches you profoundly, then it is deep. The new watch "L2 Red…
Blog
Stephan & Maurice (Episode 2)
I'm a star, don't get me out of here… If you come to our Atelier these weeks, you will not only meet the Dreifuss family.…
Blog
Stephan & Maurice (Episode 1)
Stephan Lichtsteiner is already tall, Now he wants to become small Stephan Lichtsteiner has achieved everything in football. Not only has he become big, but…
Story
Atelier Maurice de Mauriac
Before one enters the Maurice de Mauriac atelier, watches are just watches. Afterwards, however, they are so much more: time-catchers, orchestrators of time, users of time and wasters of time. Maurice de Mauriac watches have a temperature, a scent, are vibrantly tactile
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📸: @adrianbretscher
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From footballer to watchmaker
When Stephan Lichtsteiner started his football career at FC Adligenswil in 1991 at the age of seven, he had to start small, like every football-loving…
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The magic of the full of moon
Every second of time holds an incredible power. What happens throughout the entire world in just one second is almost incomprehensible. Watching the second hand…
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Stephan & Maurice (Episode 4)
The M-Team is the A-Team of the watch industry Our watches are made by Zurich. And Stephan Lichtsteiner is now helping Zurich make our watches.…
Blog
We open our vaults
That our watches are made by Zurich is not an empty advertising slogan. It is breathed reality. The city shapes us with its Swissness, its…
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A small side table for the moon, a big landing for Israel
On Friday, 22 February 2019, the earth will tremble and the sky will fill with smoke as the thunderous rockets lift the first Israeli mission to the moon into…