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Natostraps textile
Blog
MDM is in New York now
Very big business has not seldom originated in garages. Great innovations have often originated in New York. The city that is said to make it…
Blog
Spring on the wrist
Snowdrops, daffodils, hyacinths, crocuses and tulips - it's these early bloomers that bring the first color of the year. You look around and still recognise…
Blog
25 Years Jubilee
On second july 2022 we will celebrate the 25th anniversary of our family business. Where? Of course, where we conceive and create our watches. In…
Blog
Crimer becomes Timer
In 2018, Crimer won the Swiss Music Award for best talent. With "Leave me Baby" and "Fake Nails" he was an ambassador for 80s pop…
Blog
The Royal Dreifuss
When you get right down to it, the Tenenbaums, from the film The Royal Tenenbaums, and the Dreifuss don't have too much in common. The…
Blog
Stephan & Maurice (Episode 4)
The M-Team is the A-Team of the watch industry Our watches are made by Zurich. And Stephan Lichtsteiner is now helping Zurich make our watches.…
Blog
From footballer to watchmaker
When Stephan Lichtsteiner started his football career at FC Adligenswil in 1991 at the age of seven, he had to start small, like every football-loving…
Blog
We open our vaults
That our watches are made by Zurich is not an empty advertising slogan. It is breathed reality. The city shapes us with its Swissness, its…
Blog
Die Watchbros in their new Pop-Up
For weeks the 67 Series II Landrover has been circling Zurich. It is something between a branded taxi, mobile pop-up store, and a local attraction…
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With the Land Rover from 1967
You open the door like a barn door, the seat could be that of a tractor, bare metal everywhere, no alters, nothing flashes. Now in…
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Lucky Number 13
One of my Maurice de Mauriac timepieces inspired one of the most surprising birthday gifts I ever had. A couple of friends noticed my Chrono…
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Lucky Number 13
Lucky 13! One of my Maurice de Mauriac timepieces inspired one of the most surprising birthday gifts I ever had. A couple of friends noticed…
Blog
Watch Magic
If a magician in Zurich wants to see Swiss watches, he goes to the studio of the watch magicians - he comes to us. We…
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Beautiful Seasons
Pictures with happy customers and our watches from all over the world are a mirror of the 4 seasons. There is always someone who has…
Blog
The magic of the full of moon
Every second of time holds an incredible power. What happens throughout the entire world in just one second is almost incomprehensible. Watching the second hand…
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Zurich Tips from Daniel
Daniel: Museum Rietberg Extremely well situated – one minute from home – Rieterpark one of the most beautiful parks. It is an oasis for…
