Story
A man hears red
A man of colours, a family man, a man of watchmaking: “I can’t do more than 50 things at once”, Daniel Dreifuss apologises, and then…
Textile
Blog
The Royal Dreifuss
When you get right down to it, the Tenenbaums, from the film The Royal Tenenbaums, and the Dreifuss don't have too much in common. The…
Blog
Stephan & Maurice (Episode 4)
The M-Team is the A-Team of the watch industry Our watches are made by Zurich. And Stephan Lichtsteiner is now helping Zurich make our watches.…
Blog
From footballer to watchmaker
When Stephan Lichtsteiner started his football career at FC Adligenswil in 1991 at the age of seven, he had to start small, like every football-loving…
Blog
We open our vaults
That our watches are made by Zurich is not an empty advertising slogan. It is breathed reality. The city shapes us with its Swissness, its…
