Die Watchbros in their new Pop-Up

in the Heart of Zurich

For weeks the 67 Series II Landrover has been circling Zurich.

It is something between a branded taxi, mobile pop-up store, and a local attraction when it is steered through Zurich by Daniel Dreifuss. In the last few days the Landy has been advertising for a proper Maurice de Mauriac Pop-Up: The Pop-up Store in the bakery “Jung seit 1976” at Bleicherweg 10 in the very heart of the City.

This is where the Grand Cœur of the watchbros Massimo and Leonard Dreifuss, the successor to Daniel Dreifuss, had its world premiere. This watch is the beating heart of the brand, a new era, and a Pop-up. When the bakery closes, watches appear.

Massimo and Leonard present the Grand Cœur with hip fashion and beats from local DJs. In this setting you enjoy mulled wine, good music, and great people. It is a night to see red!

In the morning there will be a few more well-dressed-up locals enjoying the bread from the bakery.


Be the first to find out what’s new at Maurice de Mauriac, which events are coming up and secure exclusive offers.

[gravityform id="1" title="false" description="false" ajax="true"]