Passion&Performance

Watch culture of the 80s What do you get when internationally renowned friends of the tennis culture of the 70s and 80s, an American designer who loves vintage watches and…

Our story about the Dakar Classic 2022 starts with a dream of Mario and Sladi, becomes a huge project of Mr. Jacober and Mr. Miljic and ends as an adventure…

When Benoit Paire serves, the tennis world holds its breath for a moment, because you don’t know what he’ll surprise you with in the next moment. From now on, Benoit…

The Rally Dakar will again be held in Saudi Arabia and for the second time, there will be a Dakar Classic. Here cars are allowed that have already driven the…

This week it’s been 50 years since Stan Smith won his first US Open. Stan Smith has become an elder tennis man and yet he is more modern than any…

Whoever does business worldwide, no matter the size has a worldwide responsibility. That sounds big, somehow too big, but it corresponds to our values. What we do in Zurich as…

Today, when something becomes intense, emotional, when it dives into detail when something touches you profoundly, then it is deep. The new watch “L2 Red Sea” is our example. Deep…

Family never ends! Stephan Lichtsteiner is a star and is more than familiar with fans. He used to be a fan of Maurice de Mauriac himself – but he wanted…

Mechanics among themselvesIt’s not uncommon for us to bring watches to our customers’ homes. In this case, the road led us to Motorworld in “The Valley”. The question wasn’t who…

I’m a star, don’t get me out of here… If you come to our Atelier these weeks, you will not only meet the Dreifuss family. No, you might also meet…

Stephan Lichtsteiner is already tall, Now he wants to become small Stephan Lichtsteiner has achieved everything in football. Not only has he become big, but for many, he is also…

When Stephan Lichtsteiner started his football career at FC Adligenswil in 1991 at the age of seven, he had to start small, like every football-loving boy. He got to know…

When Matt Ebden plays, all the TV sets in the Dreifuss family are on fire. No one can relax on the sofa. At some point someone jumps up and plays…

When we connect with a young athlete, it is always a connection of hearts. So it is with Gilles Roulin. We suffered together when the last ski race was banned…

That our watches are made by Zurich is not an empty advertising slogan. It is breathed reality. The city shapes us with its Swissness, its tradition, with its modernity, and…

When enthusiasm for one of our watches results in pictures like these, we are more than happy to show them. Here, an L2 has been submerged in the cold and…

Here in Wengen, it’s all about the upcoming Lauberhorn Ski Race and of course, we meet our Ambassador Gilles Roulin. He is in full preparation to ski down the mountain…

You open the door like a barn door, the seat could be that of a tractor, bare metal everywhere, no alters, nothing flashes. Now in autumn, it is as cold…

Why are car lovers so keen on mechanical watches? Quite easily to answer. If you compare the performance of a watch movement with that of a combustion engine, it runs…

One of my Maurice de Mauriac timepieces inspired one of the most surprising birthday gifts I ever had. A couple of friends noticed my Chrono Modern Pit Stop Le Mans…

Gilles Roulin reaches for the Deep Sky, puts it down and immediately feels that he is going to go up, that this is his watch. That was the end of…

In 2014 in Sochi, Olympics Halfpipe, Iouri Podladtchikov stood at the top of the stairs. Proudly presenting the gold medal, he wore the our Chrono Modern Zurich on hi wrist….

Every grip on the oar becomes torture, every pull on the oar becomes a superhuman effort. Dominic Schaub has had this feeling for nine long days and 900 kilometres and…

Ariel Adams (AA): Today the practice of associating a popular athlete with an athletic product is so common it is almost expected. What was that industry like around the time…

The Maurice de Mauriac Stan Smith Signature watch is an ode to a pastime the Zurich-based brand enjoys (well, at least one of them). For as long as I’ve known…

After the launch of our L2 Deep model, it was only a question of time we found a suitable Ambassador. Zoe Moore, who we lovingly call Ms. Deep Moore chose…

Everybody’s got 24 hours of Le Mans. This year we had 72 hours of Le Mans. The next generation Dreifuss was at the circuit and perceived the atmosphere with all…

Today we would like to tell the story of Thomas Lüthi, photographer, pilot, firefighter and our customer. It touched us deeply and showed us how intense our time is, because…

In the German language, some of the most profound and significant concepts and terms are female: intelligence (die Intelligenz), wisdom (die Weisheit), power (die Macht), depth (die Tiefe), quality (die…

Daisy Hessenberger walks through clear, piercing air—her breath hangs like fog around her face. A glance at her watch helps her to orient herself in a world seemingly without orientation….

A woman was standing in front of the atelier, fidgeting with her luggage and capturing our attention. The next thing we knew, she was standing in our atelier. Did we…

Our ambassadors not only stand for us and our brand, they are also very closely connected to us. That’s the reason why we give these special individuals our brand’s forename—Maurice….

Not long ago, four young men were sitting around and had the crazy idea of rowing across the Atlantic. Many young men have outlandish ideas, but these four actually did…

No film festival is older than the one in Venice, which has been held annually since 1932 and parallel to the biennial. Amidst the Italian gestures and Venetian flair, the…

While most people wind the rotor in our automatic calibres with everyday movements, we know someone who does it with a tiger—sometimes a leopard. Martin Sewer is Shaolin Kung Fu…

One with electronic music, and the other with mechanical music.   Vincent Dubinsky and Leonard Dreifuss have grown up together. Both with music. Both measure the speed of their very…

MAKING HISTORY. The first team from Switzerland to row across the Atlantic Ocean! World Record ✔️ 3rd place in the 2017 Talisker Whisky Atlantic Challenge goes to these OARSOME men team Swiss Mocean!…

Whenever people set out to accomplish something special and their values harmonise with those of Maurice de Mauriac, we do our best to support them. On 12 December 2017, four…

For those like Ramon Zürcher, a member of Swiss-Ski since 2017, who prioritise speed—thus time—over everything else when it comes to skiing, time takes on a completely new meaning and…

Rick Pearson: What makes a man who rides over 300 mph tick? For those looking to join an exclusive club, take a look at the Bonneville 300 MPH Club. To…

The One and Only Mud Watch No one could have imagined that the Land Rover Defender, considered by many to be king among the vehicles, would one day stop being…

Whether Daniel, Massimo or Leo, one of us is pretty much always at the atelier. And when nothing too pressing requires our attention, then our gaze is often drawn to…

Street-fighter, Life-warrior, Lover of Life Sporting a full beard, mirrored glasses, his punk style, punk attitude, tattoos and his walkie-talkie on his chest, Rock Battaglia makes a serious impression and…

Maurice de Mauriac is the official timekeeper of the 21st Mallorca Seniors Open 2016: When playing tennis on sand, every point is the result of a great struggle. For this reason,…