Passion&Performance

Stan Smith Double Anniversary

This week it’s been 50 years since Stan Smith won his first US Open. Stan Smith has become an elder tennis man and yet he is more modern than any…


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How to collect fishnets with watches

Whoever does business worldwide, no matter the size has a worldwide responsibility. That sounds big, somehow too big, but it corresponds to our values. What we do in Zurich as…


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This watch goes deep!

Today, when something becomes intense, emotional, when it dives into detail when something touches you profoundly, then it is deep. The new watch “L2 Red Sea” is our example. Deep…


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Stephan & Maurice (Episode 6)

Family never ends! Stephan Lichtsteiner is a star and is more than familiar with fans. He used to be a fan of Maurice de Mauriac himself – but he wanted…


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Stephan & Maurice (Episode 5)

Mechanics among themselvesIt’s not uncommon for us to bring watches to our customers’ homes. In this case, the road led us to Motorworld in “The Valley”. The question wasn’t who…


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Stephan & Maurice (Episode 2)

I’m a star, don’t get me out of here… If you come to our Atelier these weeks, you will not only meet the Dreifuss family. No, you might also meet…


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Stephan & Maurice (Episode 1)

Stephan Lichtsteiner is already tall, Now he wants to become small Stephan Lichtsteiner has achieved everything in football. Not only has he become big, but for many, he is also…


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From footballer to watchmaker

When Stephan Lichtsteiner started his football career at FC Adligenswil in 1991 at the age of seven, he had to start small, like every football-loving boy. He got to know…


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Time always wins

When Matt Ebden plays, all the TV sets in the Dreifuss family are on fire. No one can relax on the sofa. At some point someone jumps up and plays…


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What’s up?

When we connect with a young athlete, it is always a connection of hearts. So it is with Gilles Roulin. We suffered together when the last ski race was banned…


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We open our vaults

That our watches are made by Zurich is not an empty advertising slogan. It is breathed reality. The city shapes us with its Swissness, its tradition, with its modernity, and…


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Diving into the snow

When enthusiasm for one of our watches results in pictures like these, we are more than happy to show them. Here, an L2 has been submerged in the cold and…


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Brainstorming Weekend in Wengen

Here in Wengen, it’s all about the upcoming Lauberhorn Ski Race and of course, we meet our Ambassador Gilles Roulin. He is in full preparation to ski down the mountain…


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With the Land Rover from 1967

You open the door like a barn door, the seat could be that of a tractor, bare metal everywhere, no alters, nothing flashes. Now in autumn, it is as cold…


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Fabulous Flitzer Club

Why are car lovers so keen on mechanical watches? Quite easily to answer. If you compare the performance of a watch movement with that of a combustion engine, it runs…


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Lucky Number 13

One of my Maurice de Mauriac timepieces inspired one of the most surprising birthday gifts I ever had. A couple of friends noticed my Chrono Modern Pit Stop Le Mans…


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The new generation ticks in the same beat

Gilles Roulin reaches for the Deep Sky, puts it down and immediately feels that he is going to go up, that this is his watch. That was the end of…


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Old but Gold

In 2014 in Sochi, Olympics Halfpipe, Iouri Podladtchikov stood at the top of the stairs. Proudly presenting the gold medal, he wore the our Chrono Modern Zurich on hi wrist….


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The Power of saying “No”

Every grip on the oar becomes torture, every pull on the oar becomes a superhuman effort. Dominic Schaub has had this feeling for nine long days and 900 kilometres and…


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Interview with Stan Smith

Ariel Adams (AA): Today the practice of associating a popular athlete with an athletic product is so common it is almost expected. What was that industry like around the time…


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Maurice de Mauriac Stan Smith Signature Watch

The Maurice de Mauriac Stan Smith Signature watch is an ode to a pastime the Zurich-based brand enjoys (well, at least one of them). For as long as I’ve known…


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Ms. Deep Moore

After the launch of our L2 Deep model, it was only a question of time we found a suitable Ambassador. Zoe Moore, who we lovingly call Ms. Deep Moore chose…


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72hours from Le Mans

Everybody’s got 24 hours of Le Mans. This year we had 72 hours of Le Mans. The next generation Dreifuss was at the circuit and perceived the atmosphere with all…


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Your watch for every second

Today we would like to tell the story of Thomas Lüthi, photographer, pilot, firefighter and our customer. It touched us deeply and showed us how intense our time is, because…


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Time is a woman!

In the German language, some of the most profound and significant concepts and terms are female: intelligence (die Intelligenz), wisdom (die Weisheit), power (die Macht), depth (die Tiefe), quality (die…


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It’s time for Antarctica!

Daisy Hessenberger walks through clear, piercing air—her breath hangs like fog around her face. A glance at her watch helps her to orient herself in a world seemingly without orientation….


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A‘hole in one’ friendship

A woman was standing in front of the atelier, fidgeting with her luggage and capturing our attention. The next thing we knew, she was standing in our atelier. Did we…


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Game, Set, Mat(t)ch

Our ambassadors not only stand for us and our brand, they are also very closely connected to us. That’s the reason why we give these special individuals our brand’s forename—Maurice….


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Now we are at the helm!

Not long ago, four young men were sitting around and had the crazy idea of rowing across the Atlantic. Many young men have outlandish ideas, but these four actually did…


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If already cinema, then right!

No film festival is older than the one in Venice, which has been held annually since 1932 and parallel to the biennial. Amidst the Italian gestures and Venetian flair, the…


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The Watch of the Shaolin Fighter

While most people wind the rotor in our automatic calibres with everyday movements, we know someone who does it with a tiger—sometimes a leopard. Martin Sewer is Shaolin Kung Fu…


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The ‘pink pig’ screams again!

Maurice de Mauriac in Le Mans Fever   The official starting list for the 86th 24-hour race in Le Man was officially announced on 9 February. Sixty cars will throw…


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Growing up together!

One with electronic music, and the other with mechanical music.   Vincent Dubinsky and Leonard Dreifuss have grown up together. Both with music. Both measure the speed of their very…


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MAKING HISTORY

MAKING HISTORY. The first team from Switzerland to row across the Atlantic Ocean! World Record ✔️ 3rd place in the 2017 Talisker Whisky Atlantic Challenge goes to these OARSOME men team Swiss Mocean!…


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One million—two hours at a time.

Whenever people set out to accomplish something special and their values harmonise with those of Maurice de Mauriac, we do our best to support them. On 12 December 2017, four…


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How the speed specialist Ramon Zürcher ticks

For those like Ramon Zürcher, a member of Swiss-Ski since 2017, who prioritise speed—thus time—over everything else when it comes to skiing, time takes on a completely new meaning and…


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Welcome to the Club

Rick Pearson: What makes a man who rides over 300 mph tick? For those looking to join an exclusive club, take a look at the Bonneville 300 MPH Club. To…


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The King is dead, long live the Queen!

The One and Only Mud Watch No one could have imagined that the Land Rover Defender, considered by many to be king among the vehicles, would one day stop being…


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Everything From Growl to Click-Clack

Whether Daniel, Massimo or Leo, one of us is pretty much always at the atelier. And when nothing too pressing requires our attention, then our gaze is often drawn to…


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Rock Battaglia

Street-fighter, Life-warrior, Lover of Life Sporting a full beard, mirrored glasses, his punk style, punk attitude, tattoos and his walkie-talkie on his chest, Rock Battaglia makes a serious impression and…


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Sand, Space, Victory

Maurice de Mauriac is the official timekeeper of the 21st Mallorca Seniors Open 2016: When playing tennis on sand, every point is the result of a great struggle. For this reason,…


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